Media releases are a great way to disperse news about your business and gain publicity in the media. They are written in a specific structure and must contain current or newsworthy information that a journalist and their audience would be interested in. Here is a basic media release template which you can use to write [...]
Have you been asked by a journalist for an interview but you are unsure how to maximise the opportunity? Here are some simple things you can do before an interview to ensure you are fully prepared. Develop key messages: What are the critical messages that you want to communicate? Key messages are the core messages [...]
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