Public Relations Sydney

2012 PR disasters

Every year at least one business or individual causes a major PR disaster which is widely reported in the media. PR mistakes can cause irreparable damage to a business’ or individual’s reputation if they are not managed correctly. This year we have seen a few PR mistakes such as public figures saying inappropriate comments as […]

The importance of timing in PR

Last week Google’s share price fell rapidly after a public relations staff member accidently published the company’s earnings report hours earlier than planned. LeadingCompany reports the document was published without authorisation and even had a large space that was to be filled by a quote from chief executive Larry Page. Once information has been published […]

Avoid a PR disaster with stronger passwords

Attorney-General Nicola Roxon released a discussion paper this week on whether companies should be required to notify customers if the security of their personal information is compromised. Ms Roxon said in Theage.com.au that there have been a number of high-profile online data breaches, which shows how susceptible our information can be to hackers. This emphasises […]