We all know that industry events are a great way to build your brand. But there are so many ways you can incorporate events into your PR and marketing strategy. It’s time to be creative in the way you approach events. Don’t just attend conferences: look for relevant networking groups. You could be a seasoned [...]
Networking is an essential skill that every public relations practitioner should obtain. It may even help you land your first job or move up in the industry! Networking is all about talking to people to create new relationships and build up a series of connections in the industry. Many graduates have gained a job or [...]
Last month marked the two year anniversary of Social Media Women. I believe that milestones are a good time to stop and reflect on achievements and challenges. It was just over two years ago that I started thinking about the idea that women needed a community to explore social media, to come together, network and [...]
There are heaps of events that occur every year that the media will always publish stories about such as Christmas or Valentine’s Day. These stories are called evergreen stories. Evergreen stories are kind of like groundhog day. They come around every year and from a media perspective, they remain interesting and newsworthy every year. Journalists [...]
If you email a pitch (information or an interview opportunity that a journalist can use in a story) to a journalist they will usually contact you if they are interested. However, if they don’t contact you it doesn’t always mean that they aren’t interested. Journalists are very busy and they often don’t have time to [...]
Twitter has taken the social media world by storm and if you haven’t considered it as an opportunity to build business yet, you may be missing out. Twitter is a great way to establish two-way real-time communication with potential and current clients, industry affiliates and professionals from external fields and industries whose ideas and advice, [...]
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