Even if you are old enough to know the truth about Santa Claus, we can learn a few PR lessons from him. PR Daily has written a great article about how to tap into Santa Claus’ Christmas spirit to make improvements to your PR strategy for next year. Make a list Making lists is important [...]
Nearly every week in the news there seems to be another story of a business or person besieged by a ‘PR crisis.’ Whether it’s Qantas announcing mass redundancies the same week they announce executive pay rises or the current controversy surrounding the prank phone call by 2Day FM. Crisis communications after the fact is similar [...]
The Christmas holidays are nearly upon us and for many businesses this means closing down and going on holidays. However just because the holidays are looming it doesn’t mean you need to wind down your PR activities for the year. The festive season can actually inspire your PR efforts to help you gain more media [...]
An important skill for businesses wanting to raise their profile through the media is to learn how to deal with journalists. If you can establish a good process for managing media relations you will have a better chance of gaining media coverage. This process can also help you build a relationship with journalists, which may [...]
Have you spent hours carefully crafting a media pitch, sending it to a journalist, following-up a few days later with a phone call and they say no, not interested? So where do you go from here? Don’t get disheartened, there are many reasons a journalist may have turned down your media pitch. If this happens [...]
Journalists get hundreds of emails a day, many of which contain story ideas, media pitches or media releases. Most journalists are extremely busy and don’t have time to read every single email they receive. If you are pitching a media release or story idea to a journalist then one of the first things they will [...]
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