Four tips for writing media releases

A media release is a written piece of communication distributed to specific journalists to announce something newsworthy. They are a great way to disperse information about your business, gain media coverage and communicate with your target audience. Media releases have specific structure and style, which we have outlined in ‘Tips for writing a great media [...]

Now you’ve had a few weeks to settle into the New Year, it’s a great time to start planning your PR activities for 2013. Re-evaluating your PR strategy from last year and creating a new plan will allow you to discover the challenges and successes you experienced last year and use them to improve your [...]

This week the Prime Minister, Julia Gillard, announced the next Australian Federal election will take place 14 September 2013. Ms Gillard announced the election date earlier than usual, which the Sydney Morning Herald believes is ‘effectively setting the country up for a campaign season lasting more than seven months’. During this campaign season the candidates [...]

Achieving mainstream media coverage is an effective way of reaching a broad range of people all at once. There’s not a lot that can compete with a two-page spread in BRW or a slot on a morning show. But in your excitement of reaching your lofty PR goals, don’t forget about your vertical markets. When [...]

It’s often difficult to measure your online PR activities and to know if they are working successfully. Google Analytics is one solution to this problem. Google Analytics is a free online tool which provides you with detailed statistics about the traffic to your website. This tool can show you how people are finding your website, [...]

Our blog has been listed as one of the 25 finalists in the Smarter Business Ideas Top Blogger competition. This has prompted us to think about what makes a great blog. Blogs can be a great addition to your business’ PR strategy because they can help you to communicate with your target audience, share your [...]

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