How to do PR during election time

The next federal election is looming. And while this is certainly important for the nation, from a PR perspective it is massive news. Why? It really impacts the timing for any PR activities you may have planned for the next few months. With the election countdown now on, journalists will be focusing on writing about [...]

This week the Prime Minister, Julia Gillard, announced the next Australian Federal election will take place 14 September 2013. Ms Gillard announced the election date earlier than usual, which the Sydney Morning Herald believes is ‘effectively setting the country up for a campaign season lasting more than seven months’. During this campaign season the candidates [...]

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