It’s often difficult to measure your online PR activities and to know if they are working successfully.
Google Analytics is one solution to this problem.
Google Analytics is a free online tool which provides you with detailed statistics about the traffic to your website.
This tool can show you how people are finding your website, what keywords they are using on Google and what content they are interested in on your website.
This information can help your business to plan and improve your PR strategy.
PR In Your Pajamas has provided a great article discussing what Google Analytics can tell us about PR.
Who’s interested in your business
Google Analytics can tell you how many unique visitors you’ve had to your website or blog every day, week or month. It will also tell you what web browser they used, what country they are in, if they looked at other pages on your website and how long they stayed.
This information is helpful to understand who is looking at your website or blog. They may be your target audience or a potential target audience you hadn’t considered.
It’s a good idea to keep a record of your website traffic over a long period of time to enable you to compare your results and measure your success.
What your audience likes
Google Analytics can show you the amount of traffic specific website pages have attracted. This is a great way to find out what content your audience is most interested in and what they engaged with.
You can then create more online content around the most popular topics or themes to increase your target audience’s engagement with your website.
How people find your business
Google Analytics can tell you where your website traffic is coming from, which can help you understand how people are referred to your website.
This is really important information because it can help you plan your PR strategy. For example, if you know most of your website traffic is coming from a particular blog then you can add more articles to this and increase your exposure to your target audience.
Google Analytics can also tell you the keywords people have typed into Google to find your business. By knowing the most popular keywords you can then include them in your online content. This will help people to find your content easily online, which means your communication can be more successful.
Remember to keep a record of all the statistics you gather from Google Analytics and display them in a monthly report or table. Over time this report will help you measure your success and improve your PR strategy.
Read the full article here.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
