PR inspiration from Santa Claus

Even if you are old enough to know the truth about Santa Claus, we can learn a few PR lessons from him. PR Daily has written a great article about how to tap into Santa Claus’ Christmas spirit to make improvements to your PR strategy for next year. Make a list Making lists is important [...]

Smart Company’s Brad Howarth has written a great article on Tips to guard your online reputation The internet has handed a megaphone to disaffected customers and business partners, and put them on a platform from which to broadcast their tales of woe to a mass audience. Bloggers are quick to write negative experiences, and occasionally [...]

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