Setting up a company page on LinkedIn

Your business should set up a LinkedIn company page to draw attention to your business and connect with industry professionals and potential customers. A company page creates a new way to share your news, achievements and messages to a greater number of people. A LinkedIn company page is beneficial to your business by providing similar [...]

If you follow a large number of people on Twitter, you may miss your favourite friend’s tweets or get to a point where it all feels a little overwhelming and disorganised. One of the most effective ways to organise the people you are following is through Twitter Lists. With Twitter Lists, you get to create [...]

Bloggers are now using social media to increase the success of their blogs. Many bloggers are creating a following on social media sites such as Facebook and Twitter to promote their brand and drive people to their website. Social media sites provide you with many opportunities to attract new followers to your blog, however with [...]

With Facebook becoming an essential part of any marketing plan it can be confusing to know which applications will most suit your business and best promote your product or service to the right audience. Should you start a basic profile for your company, as if you were an individual user, or perhaps a group or [...]

Search engines now rank social media sites in their results. This means that the words you use on your social media sites will be displayed in the results of search engines and determine your rank. It is important for businesses to have a high search engine rank because it can increase your website traffic, which [...]

Approaching online influencers is often overshadowed by the more obvious choices of starting a Facebook page or Twitter account when businesses are looking to spread the word about their business or product. However, online influencers from other Facebook pages, Twitter accounts, blogs and/or forums have the ability to be your most powerful advocates if you [...]

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