A LinkedIn company page is beneficial to your business by providing similar attributes to your website. The company page showcases your business, services, job opportunities, products or work culture and allows people to contact you for more information.
However, a company page provides more opportunities to communicate with your target audience than your website. With a company page you can participate in industry discussions or answer questions posted by your connections. This allows you to create a two-way relationship with your target audience.
Business 2 Community has provided some great advice on the top three things you need to know before starting a LinkedIn company page.
- Your company name: You should determine how your business name will appear on your company page. You must select a name that your target audience will recognise and is consistent with your business naming standards. If your business name is an acronym you might consider writing out the whole name.
- Your email domain: You must create an email domain for your business e.g yourbusiness.com. Without this domain it’s difficult to create your own company page. An alternative would be to create a LinkedIn group for your business.
- Prepare material for the page: Before you set up a company page, make sure you have prepared and obtained the material you will be uploading. This can include a description of your business, your clients, your logo, new status updates and more.
A LinkedIn company page allows your business to promote its brand to other industry professionals. By sharing your business news, interesting articles and blogs you can show your connections that your business is important and relevant to follow on LinkedIn.
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