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How to write a company announcement media release

Nine Entertainment recently announced the sale of its ACP Magazines to German publishing company Bauer Media Group. Sydney Morning Herald states the financial details of the deal have not been released but Bauer is expected to pay more than $500 million for ACP Magazines. Company announcements such as this are a regulatory requirement for listed [...]

How your business can use Instagram for PR

Instagram is a free social platform that allows you to share pictures with your friends and followers and interact with other members of the online community. All you have to do it take a photo with your mobile phone, upload the image on Instagram choose a filter to adapt the image and post it to [...]

Filed Under: Blog tips, PR tips, Social Media

Tagged With: Catriona Pollard, communication, CP Communications, CPC, Instagram, photos, PR, pr sydney, PR tips, public relations, public relations sydney, Public relations tips, social media

How a brand ambassador can work for your business

Have you thought about employing a brand ambassador for your business? A brand ambassador is a person who represents a brand and embodies the company’s image in every way. This person promotes the company and its products and creates a positive image for the brand. Brand ambassadors are usually high profile people or celebrities who [...]

Filed Under: Advertising, Marketing tips, PR tips

Tagged With: brand, brand ambassador, brand ambassadors, build brand, Catriona Pollard, communication, CP Communications, CPC, PR, pr sydney, PR tips, public relations, public relations sydney, Public relations tips, qualities of ambassador, social networking

Should you ask the media to run a correction?

What do you do if you notice a publication or a journalist has reported facts on your business incorrectly? Maybe your business name is misspelt or maybe you were quoted incorrectly. Knowing how to approach a journalist to ask for a correction while still maintaining a good relationship with them can be difficult. In some [...]

When to write a media release

When your business has news to tell is your first response to write a media release? Writing a media release is not always the best way to communicate your news. There are many other ways to tell your business’ stories such as pitching an interview opportunity to a journalist, writing an article, posting it on [...]

Filed Under: Marketing tips, PR tips, Websites

Tagged With: Catriona Pollard, communication, CP Communications, CPC, journalists, media, media release, PR, pr sydney, PR tips, public relations, public relations sydney, Public relations tips, target audience, when to write a media release

Intriguing – the first word in writing a great headline

You write an interesting blog post, full of useful information and tips, but people still aren’t clicking, what is going wrong? It may be your headline. A headline can be make or break when it comes to whether someone chooses to read your article or blog post. One headline that recently stood out was a [...]

Filed Under: Marketing tips, PR tips, Social Media, Websites

Tagged With: article writing, articles, brand, business, Catriona Pollard, communication, CP Communications, CPC, headlines, media, media release, PR, pr sydney, PR tips, public relations, public relations sydney, Public relations tips, social media, writing headlines

How to write a company announcement media release

Should you ask the media to run a correction?

When to write a media release

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