Writing a media release is not always the best way to communicate your news. There are many other ways to tell your business’ stories such as pitching an interview opportunity to a journalist, writing an article, posting it on social media and posting it on your website.
You need to think about the best way to tell your news to the right people at the right time. Often this may mean communicating your news through a variety of channels. For example if you write a media release you could also publish the release on your website and social media platforms to reach a larger number of people.
Here are some times when you should write a media release.
Issues and trends in your industry: For example if you have conducted an industry survey and you want to release the findings to your whole industry.
Launch of a new product: You can write a media release detailing the features of your new product or hold a media launch to introduce the product. A launch also provides a good opportunity to invite media who may be compelled to write about your new product.
New premise opening: For example if you’re a franchise business and you are opening a new store.
New client for your business: If your business wins a new client you can share your success with your industry.
New appointments: For example if you appoint a new CEO of your business.
Winning an award: If your business wins an award you can share your success and also promote your business with a media release.
Media releases are appropriate when releasing news about time sensitive issues. For example if your business is announcing a new store opening and you want your target audience and all the local journalists to know. A media release helps you communicate your news to a number of key targeted journalists at the same time. This can help you get media coverage in a variety of publications within a certain time frame to ensure you reach your target audience with your news.
When writing a media release you need to keep in mind the publication you will be sending it to. Your overall goal for sending out a media release is to communicate your business’ messages to your target audience. This means you need to target the right journalists and the right publications that your target audience reads.
When deciding to write a media release you need to stop and consider if it’s the best way to communicate your message to your target audience. Consider the other ways you can disperse your news and chose the best one or a combination of ways to reach your target audience.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.