You write an interesting blog post, full of useful information and tips, but people still aren’t clicking, what is going wrong?
It may be your headline. A headline can be make or break when it comes to whether someone chooses to read your article or blog post.
One headline that recently stood out was a Fairfax article ‘Why Bill Gates bought 200 litres of fake poo.’ Quite a simple headline, and very direct, but wouldn’t you want to know more?
That is what every one of your headlines needs to do, it needs to inform the reader just enough that they know what they are reading about, but also leaving them wanting to know more.
Here are some top tips to keep in mind when writing your next headline:
- Don’t be too clever, readers want to know what they are about to read
- Focus on the reader – what will they get out of reading the article?
- Try and use one of these words; top, why, how, new, secret, best, worst
- Create curiosity by opening a question the reader can only answer by reading the article
- Use famous names, places and brands to leverage off such as ‘What do Justin Bieber, the Harbour Bridge and Minties all have in common?’
- Keep it a short as possible – it makes a greater impact
Your headline is the first part of your blog or article a person reads and is responsible for whether they continue to read. You should be spending at least 30 per cent of your time on coming up with a great headline, as you should actually writing the article.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
