Do you want to get your customers talking positively about your brand to their friends and recommending you to other people? A great way to build your business’ reputation and your customers brand awareness is by creating brand advocates. A brand advocate is a person or customer who talks favourably about your brand or product [...]
Each year the Oxford University Press chooses a different word of the year to reflect how our vocabulary is developing and to highlight cultural changes that year. This week GIF was announced as the 2012 word of the year. Typically GIF is an acronym referring to a file of an image or video sequence. GIF [...]
If you’re starting a public relations strategy for your business there are some PR tools of the trade you should be aware of. No, we are not talking about using a hammer and nails, but using a range of specialised tools to make PR easier and more effective for your business. Simple tools such as [...]
Yesterday Barack Obama won the US election for the second time and will continue as the President of The United States of America for another four years. Barack Obama and his opposing candidate Mitt Romney both used a variety of PR strategies in their campaigns to help them communicate their messages to voters. Your business [...]
If you want to become known as an expert in your industry and raise your profile and the profile of your business, you need to consider public speaking. Speaking at conferences and other events puts you in front of an audience interested in what you have to say, who may potentially become your new customers, [...]
Halloween was last night and you may have seen some zombies trick or treating in your neighbourhood! There are a number of ideas you can borrow from Halloween that can help to bring your PR strategy back from the dead. For instance: Use evergreen stories: Each year there are many calendar events which the media [...]
Catriona Pollard Communications Pty Ltd | ABN 83 105 345 908 | Copyright © 2024, all rights reserved Sydney | Contact Us