When you are known as an expert in your field, the media take notice of your brand and you are likely to get more media coverage. So how can you become an expert? PR tactics like public speaking, writing articles and blogging allow you to share your specialised knowledge and position you as an expert. [...]
Branding used to be the concern of large businesses only, but with social media, any business can easily build their personal brand. Personal branding allows you to humanise your company and differentiate yourself from the competition. Shawn Hessinger has written an article on the Personal Branding Blog about how to build your brand on social [...]
If you’re looking for a new and effective way to raise awareness for your brand, blogger outreach might be the answer. Good blogs have a dedicated readership and a high Google ranking, so it’s a great PR opportunity. It’s a fairly new concept and an interesting alternative to traditional news sources. Blogger outreach is making [...]
Maintaining a good blog is hard work. If you want to attract readers and keep them interested, you need to post regular, high quality content that offers something useful and interesting. Chris Ducker has written a great article about how to reduce the workload that comes with keeping a blog, while improving the blog at [...]
Social media has played a big role in the Queensland floods from being a useful source of information for those dealing with the floods first hand to letting people in other areas of Australia know how they can help. The good and bad of social media At first social media was criticised for spreading false [...]
Industry events have many great opportunities for public relations. A gathering of professionals or potential clients provides many different ways to build relationships and your brand. Philippa Lowe has written a great article on Flying Solo about how you can use events as PR opportunities. She suggests that you attend, speak at and host events [...]
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