Ever wondered how a travel journalist has so much first-hand knowledge about every location you have ever wanted to visit? Chances are they have been on a familiarisation (or two). A famil or familiarisation is a PR tool designed to give select journalists the opportunity to experience a region, venue, product or package. It is [...]
If you’re looking for a new and effective way to raise awareness for your brand, blogger outreach might be the answer. Good blogs have a dedicated readership and a high Google ranking, so it’s a great PR opportunity. It’s a fairly new concept and an interesting alternative to traditional news sources. Blogger outreach is making [...]
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