Key tips for managing a media interview

Answer plus one: To ensure you maintain control of the interview, don’t just answer the question. Your objective must always be to communicate your key messages. Use the questions as an opportunity to make your points. This is called ‘answer plus one’. In other words, answer the question then add one of your key messages [...]

Social media is becoming an essential part of public relations strategy. However, for many companies, the idea of managing such an interactive, instantaneous medium is quite scary. Mashable’s Sarah Kessler has written an article about how best to execute and manage your business social media strategy. It has six tips to keep your strategy on [...]

With an increasing number of people reading, writing, and commenting on blogs, the way we use the web is shifting in a fundamental way. Instead of being passive consumers of information, more and more Internet users are becoming active participants. A weblog, or blog, is a personal journal on the web. Weblogs express as many [...]

If there is one thing a journalist loves, it’s a big, juicy exclusive. It means no-one else will be running the same story and readers will need to go to their publication to get the dirt. Of course it’s not always ‘dirt’, good news stories and general company news can be treated as an exclusive [...]

Every business owner understands that developing an effective communication channel between their business and their customers is an essential element to the success of their business. A PR program means to communicate with your target audience and it doesn’t need to be complicated or expensive. You can choose from a variety of simple and inexpensive [...]

Unlike Facebook and Twitter where you can mix personal with professional, LinkedIn is specifically for business and professionals. There are over 25 million registered users from virtually every industry and profession. LinkedIn is a non intrusive way of staying in touch with business contacts. And even better, it’s an easy entry point for small businesses [...]

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