Social media is becoming an essential part of public relations strategy. However, for many companies, the idea of managing such an interactive, instantaneous medium is quite scary.
Mashable’s Sarah Kessler has written an article about how best to execute and manage your business social media strategy. It has six tips to keep your strategy on track and working for your brand.
1. Define your content mission. Have clear goals as to what you want to accomplish and plan your content accordingly. Each piece of content should be in line with your brand image and goals.
2. Social Media Management tools help you manage the posting and monitoring of your social media accounts. Many, such as Hootsuite, are free, and allow you to schedule updates and more.
3. Keep track of who is posting. When multiple people are working on social media accounts, there is a high chance of double posts and general confusion. A possible solution is to have one person responsible for all social media accounts.
4. Be cohesive. If multiple people post to your accounts, it’s important that what one person is posting doesn’t contradict what another person is posting. When your language and content are consistent, so is your brand image.
5. Measure success. Of course, there are many types of success. Social media tools can help you compile numbers and analytics, while monitoring the conversations your brand is involved in on social media can tell you whether your strategy is engaging people.
Social media is a fantastic tool for public relations, and as long as you create a strategy and manage it well, you shouldn’t be afraid of it. Think of it as a positive conversation between the brand and your customers.
Read the full article HERE.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
