Don’t you just hate it when you open a magazine and one of your competitors is featured and you just know that they will get customers from the publicity? You ask why were they featured and not me? The answer is a public relations program. Public relations (PR) is an extremely efficient method of communicating [...]
When you are known as an expert in your field, the media take notice of your brand and you are likely to get more media coverage. So how can you become an expert? PR tactics like public speaking, writing articles and blogging allow you to share your specialised knowledge and position you as an expert. [...]
Industry events have many great opportunities for public relations. A gathering of professionals or potential clients provides many different ways to build relationships and your brand. Philippa Lowe has written a great article on Flying Solo about how you can use events as PR opportunities. She suggests that you attend, speak at and host events [...]
Guest post by Johanna Baker Dowdell My first foray into blogging was in 2006 when I was a new mother and writing about my experiences was both a good way for me to get things off my chest, but also important for me as a writer. Since that first blog I have started and written [...]
Schmap.it is a great little application on Twitter that can be really useful to broadcast events to your followers. Scmaps cleverly allows you to broadcast the time and location of your event whether it be a party or, if you’re a restaurant owner, the details of a night you have specials or happy hour etc. [...]
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