If you’re looking for a new and effective way to raise awareness for your brand, blogger outreach might be the answer. Good blogs have a dedicated readership and a high Google ranking, so it’s a great PR opportunity. It’s a fairly new concept and an interesting alternative to traditional news sources.
Blogger outreach is making contact with a blogger to try to promote your brand, but there a few rules and tricks to look out for. Here are some handy tips for successful blogger outreach:
Research. Find out who the major bloggers on the topic are, what their specific area of interest is and whether they accept media releases or guest blogging. The more information they provide about themselves, the better. If their contact information isn’t provided, they probably don’t want to be contacted.
Read the blog to see if it is a good fit for your brand, and choose carefully who you would like to be associated with. Keep track of your information in a spreadsheet as you would for a media list, and make a note of any interaction you have with the blogger.
What do you pitch? Bloggers usually won’t publish obvious advertising material. Pitch engaging, relevant content that will appeal to their readers. Consider pitching an interview or story opportunity with someone of interest to their readership, or a unique experience for them to review.
How to approach bloggers: Always start by introducing yourself and your brand, and explaining why the content is a good match for their blog. Never be pushy, and always ask if they are happy to be contacted by PR people.
The most time consuming part of blogger outreach is research, but give it the time it requires and you will see results.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
