Maintaining a good blog is hard work. If you want to attract readers and keep them interested, you need to post regular, high quality content that offers something useful and interesting.
Chris Ducker has written a great article about how to reduce the workload that comes with keeping a blog, while improving the blog at the same time. After trying to blog every day, he realised the benefits of only blogging a few times a week. We’ve included some of his tips below:
- Don’t blog every day. It takes time and creative energy to write content for your blog, but it shouldn’t take over your life. Readers don’t expect a new post every day.
- Create a schedule, but not necessarily a posting schedule. It’s easy to post content onto a blog – the hard part is writing it. Designate particular times each week to sit down and write your blog. That way, you’ll have time for everything else in your life.
- Keep a notebook, or any system that will allow you to capture ideas that you have for your blog. When it comes to writing, you’ll have a set of ideas for content ready to go.
- Quality over quantity. You can’t constantly produce good content if you are trying to blog every day. Blog a few times a week so that only the good ideas are published.
You have to think about what’s best for your blog. A burned out blogger who produces boring or lazy posts, or stops altogether, won’t help anyone! Readers will keep coming back if you post regular and engaging content a few times a week.
Read the full article here.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.