Public Relations Sydney

How to write an effective submission for an award application

Drafting an award submission might be time consuming but entering your business into an awards program is a great way to showcase your achievements, gain recognition for your hard work, and promote your business by telling its story. You can also use your award win to attract new clients as an award from a reputable […]

How to make your key messages interesting

Key messages are the core messages you want your target audience to hear and remember. They can be used in all of your communication such as your website, in media releases, during media interviews, at networking functions and any time you need to describe your business. A large part of public relations is repetition. The […]

How to take advantage of current topics in the news

When conducting PR activities for your business it’s important to watch the news and to be aware of current newsworthy topics. By doing this you will discover media opportunities for your business and yourself. For example, if you are an insurance company and you notice a lot of stories in the media about rising insurance […]

Make the most of a speaking opportunity

Speaking at events and conferences is a great way to increase your personal profile, build your business’ brand awareness and communicate with your target audience. However, if you find you are not experiencing any value from speaking at events then maybe you are not making the most of them. By implementing some simple tactics at […]

How to monitor your media mentions

If you are conducting a successful PR strategy then hopefully you will be receiving lots of media coverage. This means there may be a number of stories written about your business in various media publications online and in print. It’s important to find all of this media coverage and keep a record of it in […]

We are listed in the 20 of the best Australian business blogs

We are thrilled to be listed as number two on the ‘20 of the Best Australian Business blogs’ by SmartCompany. We hope you enjoy Public Relations Sydney ! We also have another blog Social Media Sydney which has current social media news and helpful articles. You can also download our FREE PR ebook ‘How to […]