This means there may be a number of stories written about your business in various media publications online and in print.
It’s important to find all of this media coverage and keep a record of it in order to know what is being written about your business.
You can also use this coverage to determine how successful your PR strategy is or use it to promote your business, for example to post on your social media profiles.
Media monitoring is also important to discover the stories about your business or industry, which you weren’t aware of.
For example, a media publication may list your business’ CEO as one of the top 20 entrepreneurs of the year without informing you first. It’s important to pick this up through media monitoring so you can then promote the great achievement.
Here are some tips to help you monitor your media mentions.
It’s a great idea to set up Google Alerts for your business’ name, your spokesperson’s name, key messages or the industry your business is in.
Google states that Google Alerts are ‘email updates of the latest relevant Google results based on your queries.’
Whenever Google finds a new article, website or news item with your business’s name in it, Google will send you an email with the website link.
Google Alerts are quick and easy to set up by going to the Google Alerts website.
This is an effective way to find online mentions of your business or a specific topic. However, Google Alerts may not pick up everything so don’t rely on this as your only form of media monitoring.
Media monitoring services
There are a number of media monitoring services which will monitor print, TV, online, radio and social media for mentions of your business. However you will have to pay for most of these services.
These services are great if you don’t have time to monitor the media or if you are mentioned in the media many times without your knowledge.
Have you Googled your business lately?
It’s a good idea to type your business’ name, spokesperson’s name, articles you’ve written or key topics your business discusses into the search engine. This will enable you to see if anything has been published about your business, which you weren’t aware of.
It can also help you discover whether a story about your business has been syndicated to a number of different websites.
Ask the journalist
One of the best ways to monitor your media mentions is to keep track of potential media coverage yourself.
If you have just completed an interview with a journalist, or they have agreed to publish your article, ask when it might be published. If you don’t ask you may end up missing the coverage.
Media monitoring is important so you can see how you are being portrayed to your target audience and so you can measure if your PR efforts are working.
Start looking for your media coverage or ask a media monitoring service today.
How do you monitor your media mentions?
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.