Has the spark gone from your relationship with PR? If you’ve run out of ideas for your PR strategy or you find yourself writing the same thing over and over again, then it’s time you rekindle your passion for PR. By shaking up your PR routine you can get your creative juices flowing and find [...]
Now you’ve had a few weeks to settle into the New Year, it’s a great time to start planning your PR activities for 2013. Re-evaluating your PR strategy from last year and creating a new plan will allow you to discover the challenges and successes you experienced last year and use them to improve your [...]
Whether your business conducts your own PR activities or you hire a PR agency, you can still involve your employees in your PR strategy. As many business owners are very busy it can be helpful to delegate some of your PR activities to other employees to help ease your workload. There are many benefits of [...]
The Christmas holidays are nearly upon us and for many businesses this means closing down and going on holidays. However just because the holidays are looming it doesn’t mean you need to wind down your PR activities for the year. The festive season can actually inspire your PR efforts to help you gain more media [...]
Journalists get hundreds of emails a day, many of which contain story ideas, media pitches or media releases. Most journalists are extremely busy and don’t have time to read every single email they receive. If you are pitching a media release or story idea to a journalist then one of the first things they will [...]
Each year the Oxford University Press chooses a different word of the year to reflect how our vocabulary is developing and to highlight cultural changes that year. This week GIF was announced as the 2012 word of the year. Typically GIF is an acronym referring to a file of an image or video sequence. GIF [...]
Catriona Pollard Communications Pty Ltd | ABN 83 105 345 908 | Copyright © 2024, all rights reserved Sydney | Contact Us