There are heaps of events that occur every year that the media will always publish stories about such as Christmas or Valentine’s Day. These stories are called evergreen stories. Evergreen stories are kind of like groundhog day. They come around every year and from a media perspective, they remain interesting and newsworthy every year. Journalists [...]
Do you want to write a media release but can’t think of anything newsworthy happening in your company? Then search a little deeper and you could be surprised by how many stories are waiting to be told about your company. To write an effective media release it must have a newsworthy angle or content. Finding [...]
This week has been particularly interesting in the world of social media. As many of us know, this week saw Qantas’ social media tactic fail. The negative outcome that Qantas is now dealing with can be viewed as a cautionary tale to other businesses that want to use social media. Although some companies embrace social [...]
There are some mistakes that your client can make in media interviews that have the potential to damage, rather than enhance, their profile in the media. It’s the role of PR professionals to fully train your clients to reduce the chance of insulting journalists or getting negative coverage in the media. PR Daily has provided [...]
In today’s world of 24 hour news cycles and social media channels that never sleep, people across the globe are constantly gaining access to large amounts of information on a daily basis. However, in times of crisis this constant flow of never ceasing information can create challenges when trying to get an accurate message across. [...]
When you are writing a media release there are a few rules you need to follow. Here is an example of a media release template, with an actually media release below. Template MEDIA RELEASE Date Headline The headline of a media release should summarise the key points but catchy, interesting and strong. It is designed [...]
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