Content Calendars allow your social media strategy to shine

Social media is a rapidly growing hub for content and information, making it difficult to stay interesting and relevant. With 2.1 billion, 330 million, and 530 million monthly users on Facebook, Twitter, and LinkedIn respectively, it can be extremely difficult to maintain an effective online presence. There is a wide spectrum of potential audiences, but [...]

Lately I’ve caught myself thinking about how we need to stay connected with people from all areas of our life and in business, and how we can use these connections to our advantage. I was lucky enough to attend the most recent rendition of an event called “The Gathering”. Sounds like an ancient druid meet [...]

Happy New Year! As we start 2017 you might be making some personal New Year resolutions. But now is also a great time to think about how you can improve your business by making some PR New Year resolutions. Here are some suggestions you can include on your list of PR New Year resolutions. Be [...]

When you think about social media, you think Twitter, YouTube, Facebook – but do you think PR? Adding PR tactics such as media releases and case studies to the direct relationship building of social media can result in extraordinary results. Public relations creates a two-way communication between an organisation and its audience, or a person [...]

When you’re moving into the spotlight and having your voice heard, there will be people who want to knock you back down. Whether it’s because you’ve published a book, got a new job, or your business is going well, some people will always be critical or negative. It can be a challenge to deal with [...]

A lot of people ask, ‘is PR still relevant when social media is transforming the media landscape?’ And despite views that the media release, one of the most traditional forms of PR, is dead, they are still one of the best ways to tell your story and convey company news to the media. The communications [...]

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