A lot of people ask, ‘is PR still relevant when social media is transforming the media landscape?’
And despite views that the media release, one of the most traditional forms of PR, is dead, they are still one of the best ways to tell your story and convey company news to the media.
The communications landscape might be changing, but that does not mean stories don’t need to be told or reputations don’t need to be managed. Social media and PR go hand in hand.
Story telling
Tell your story. It could be a personal story, professional story, or a story that lets people know who you are, what you stand for and what you do.
And when you start telling your stories, they start resonating with people. Those people start developing relationships with you and start influencing and amplifying your role as an expert and thought leader.
Getting your message out there
You can tell those stories in so many different ways – through the media, via your blog or in a podcast. There are now so many ways to reach the people that matter to you.
You can be your own ‘media’ by coming up with the stories, writing them and publishing them on your own sites or social media platforms.
How social media fits in
Both public relations and social media can enhance your profile, reputation and credibility.
The trick to PR is to identify your stories and then see them through the eyes of editors and program directors. When packaged in a way the media expects, you have a much better chance of getting the media coverage you need to promote yourself.
Anything from an innovation, new book, to a childhood memory has news potential if it’s packaged correctly. And it has absolutely no news value if it isn’t released to the media or shared online at all.
It’s not about if PR is dead, or if PR is better than social media. It’s about how you can use whatever channel you can to tell your stories to the people that matter to you and your brand.
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Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
