Does PR still matter?

A lot of people ask, ‘is PR still relevant when social media is transforming the media landscape?’ And despite views that the media release, one of the most traditional forms of PR, is dead, they are still one of the best ways to tell your story and convey company news to the media. The communications [...]

The article ‘PR Has Changed. Have You Changed Your PR?’, on Fusion B2B’s blog, explores how PR has changed over the past few decades and the implications. So, how has PR changed? Not to overstate, but in the last few years PR has changed more than in the last 30 years combined. How? The changing [...]

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