Are you a therapist or mental health professional who wants to find more clients and grow your profile? De-mystifying PR and social media is an effective and powerful way to accomplish this and position yourself as a recognised expert. In the Australia Counselling Podcast, Catriona Pollard speaks with Australia Counselling founder Clinton Power. In this [...]
It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Unfortunately, the effectiveness of public relations tactics often cannot be measured empirically and as a result, many public relations practitioners fail to [...]
A comprehensive, step-by-step framework that will skyrocket you into the spotlight using the Unknown To Expert 5 Star System Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. Catriona Pollard, author of From Unknown to Expert captures 20 [...]
It’s no longer a question if you should do PR and social media, it’s how well you do them. The amplification of a business’ stories is now essential to reach prospects, customers and staff. A combination of online and offline tactics to create highly engaged audiences will build reputation, increase your profile and drive sales. [...]
Ellen DeGeneres has managed to break Twitter records after taking a ‘selfie’ with Hollywood’s hottest celebrities at the Oscars. The photo smashed the record for the most retweeted image of all time in less than an hour. This is the ultimate goal of every marketer; to create an idea that ‘goes viral’ and becomes instantly [...]
We’ve been working with Macquarie University’s Faculty of Business and Economics for several years and have achieved some great results with PR. During this time we have developed many great PR tactics and tips we’d like to share. These tactics can also be applied to businesses, especially those in the education and training space to [...]
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