We’ve been working with Macquarie University’s Faculty of Business and Economics for several years and have achieved some great results with PR. During this time we have developed many great PR tactics and tips we’d like to share. These tactics can also be applied to businesses, especially those in the education and training space to [...]
For business women networking is a great way to meet likeminded people, make new connections in your industry and learn something new from the people you meet. Making new connections may even help you to gain new clients or customers, promote your business or help someone else to achieve their goals. To help you get [...]
Have you been asked to manage your business’ Facebook profile but don’t know where to start? Don’t panic! Posting on Facebook on behalf of the business is a great opportunity to communicate with your target audience, build your profile and brand and engage your customers. Here are some tips to help you post on Facebook [...]
Spring is in the air and you may be thinking about spring cleaning your house to get ready for the warmer months. So why not consider spring cleaning your PR strategy as well? Reviewing your PR strategy on a regular basis helps you to determine how you can improve your strategy and generate better results. [...]
As a marketing business your role is to promote your client’s brand and to help sell their products or services, but what about your own brand? It’s a great strategy to promote your own business to improve your reputation, attract potential clients and grow the business. You can use PR strategies to help you achieve [...]
Your target audience is the people who may be potentially interested in the business’ products or services. They could be customers, potential customers, stakeholders, clients and more. It’s important, particularly in PR, to identify who your target audience is to help you direct your messages and communication to the right people in a way [...]
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