Your target audience is the people who may be potentially interested in the business’ products or services. They could be customers, potential customers, stakeholders, clients and more.
It’s important, particularly in PR, to identify who your target audience is to help you direct your messages and communication to the right people in a way that is meaningful to them.
Once you have identified your target audience you can create a PR strategy to communicate with them. This will help you to build a relationship with them, encourage them to become customers, build their brand awareness and increase your sales leads.
Here are some ways to help you reach your target audience.
Engage on social media
It’s likely your target audience is already active on social media. Social media is also a cost effective and direct way to engage people in conversations with the business.
It’s a good idea to research which social media channels your target audience uses the most and create profiles on these channels. You can then encourage your audience to follow you by adding social media buttons to your website, marketing materials and in store or sending them an email inviting them to connect with you. You may
even consider using a form of social media advertising to help attract followers.
You can start conversations with your target audience by posting content they would be interested in, asking them questions, replying to their comments and more.
Pitch to the publications they read
Your target audience is likely to read certain publications which interest them such as newspapers, websites, blogs, magazines or trade publications. You can use PR tactics to get your business featured in these publications and increase your chances of being seen by your target audience. Being seen by your target audience in the media can help to build your profile and brand awareness.
Start by researching the types of publications your target audience reads and the journalists who write for these publications. You can then pitch a story idea to one of the journalists and suggest yourself as an expert to be interviewed on this topic. The story idea must be newsworthy and relevant to the publication. You could also write an expert article on this topic and pitch it to the publication.
Improve your SEO
Many people search for products or services using online search engines such as Google. It’s important for your website to appear high in search engine results to get seen by your potential customers.
Some of the ways you can improve the search engine optimisation of your website include regularly adding new content, adding the right keywords, creating back links to your website and sharing your content on social media.
A great way of getting in front of your target audience is by speaking at events and conferences. Start by researching conferences and events your target audience usually attend. You can then pitch yourself to the conference organisers to speak on a particular topic in your area of expertise that’s also relevant to the event. This is a great way to build your brand awareness and talk to your target audience directly after the presentation.
Include these four tactics in your PR strategy to help you reach your target audience and achieve your communication goals.
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Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.