Don’t panic! Posting on Facebook on behalf of the business is a great opportunity to communicate with your target audience, build your profile and brand and engage your customers.
Here are some tips to help you post on Facebook on behalf of the business.
You can schedule posts on Facebook straight from the business’ Facebook page. After typing in the status update you will see a clock symbol in the bottom left hand corner. By clicking on this symbol you can choose the year, month, date and time you want the post to appear.
Scheduling your posts is a great way to save time on Facebook because it allows you to set up your posts for any length of time. It’s also a helpful tool to allow you to schedule posts over the weekend and continue posting while you may not be at work.
If you want to increase the reach of your Facebook posts you can use the promoted posts feature. With this feature you can pay a certain amount of money to help your post to be seen by more people.
This is a great way to communicate important information to a larger target audience and amplify the reach for certain posts.
Social media strategy
It’s important to create a social media strategy for your Facebook page to help you generate the best results. A strategy will help you to define who will post on behalf of the business, when to post, what to post and how to measure success.
Creating a social media style guide is a good idea to help you define the tone of voice you will use on social media. This is helpful when there is more than one person posting on behalf of the business as the tone of voice can remain consistent.
Social media policy
A social media policy will document the rules and regulations for employees to follow when using social media on behalf of the business. These guidelines will help protect both employees and the business from damaging their reputation online and ensure the business is appropriately represented.
What to post
Here are some things you might like to post about on Facebook.
- Behind the scenes: Show your target audience who the business really is by posting behind the scenes photos of your office and employees.
- Show your expertise: Demonstrate your expertise of your industry by sharing industry information, current industry news and answering customer questions.
- Photos: Images can often generate more engagement then text. Share engaging images relevant to your industry.
- Events: Facebook allows you to create events. This is a good way to inform people about upcoming events run by your business.
- Videos: You can post videos which are relevant to your industry.
- Competitions: You can now run competitions on Facebook without using an app. This is a great way to generate more engagement and reward loyal followers.
By following these simple tips your business can build an engaging Facebook profile to increase your brand awareness and build a relationship with your target audience.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.