Have you been to a conference or event and noticed people texting on their phone, apparently not even listening to the speaker? I’m one of those people. We are listening. In fact, we are broadcasting the seminar to thousands of followers on Twitter. For event organisers, people tweeting is a fantastic way of getting free [...]
Before you decide to take the plunge and join the social media world, you’ll need to think about important issues such as what you are going to post and how much time you will spend on sites such as Twitter and Facebook. There are many common mistakes that can prevent you from attracting followers. Kristine [...]
Developing and distributing a media release is one of the most effective ways of telling your story to the media. A media release can contain information such as the work your business is doing, a new product release, the signing of a new contract or a comment on industry issues and trends. The main rule [...]
Social media networks including Facebook and Twitter have redefined the practice of public relations. Just a few years ago, no one could have predicted the integration of social media and public relations. Douglas Idugboe of smedio.com has written an article about how Twitter is changing PR. In the early days, social media was actually seen [...]
Key messages are the core messages you want your target audiences to hear and remember. They create meaning and headline the issues you want to discuss. Key messages allow you to control communications and enhance relationships with your target audiences and are an important feature of a PR campaign. Key messages are designed to work [...]
There are many unwritten rules of engagement when it comes to the various forms of social media. Unless you are a frequent user, it’s easy to unwittingly act in a way that some people could perceive as rude. Joel Postman of Social Media Today has written a great guide to making someone’s day in the [...]
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