Social media networks including Facebook and Twitter have redefined the practice of public relations. Just a few years ago, no one could have predicted the integration of social media and public relations. Douglas Idugboe of smedio.com has written an article about how Twitter is changing PR.
In the early days, social media was actually seen as a competitor to traditional public relations methods. It was predicted that PR would be a dying industry in the face of social media, while PR professionals argued that the two entities were unrelated. Then, Twitter was invented, and it began changing the way public relations operates.
- Customer Service: In order to get good publicity, it is important for an organisation to provide good service. Twitter provides an instant and real-time customer service platform where you can interact with clients and respond to their questions and comments.
- Brand Monitoring: Twitter is a new method of brand monitoring. You can monitor online reputation, know what people are saying about your brand and reach out to people who might be interested in your brand.
- Knowledge is Power: The PR industry thrives on knowledge, and Twitter is another means to get information about peers, competitors and clients. Twitter is an ever-present community with several knowledgeable and thoughtful people, so why not make the most of it?
Conventional PR didn’t die as some thought it would. Social media has not replaced traditional PR, but rather, helps to spread PR messages to a much wider audience. You can Tweet about a media release or piece of news about your client and watch the information spread.
Read the full article HERE.
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