Have you been to a conference or event and noticed people texting on their phone, apparently not even listening to the speaker? I’m one of those people. We are listening. In fact, we are broadcasting the seminar to thousands of followers on Twitter.
For event organisers, people tweeting is a fantastic way of getting free online publicity about your event.
In the first instance ask if there is a hashtag for the event (a hashtag is #). If there is, use this hashtag for each tweet so people can easily follow the stream. If there isn’t a hashtag create one, so your tweets have relevance.
I usually do an initial tweet to say what event I am at, or even take a photo of the event and tweet that with the hashtag to introduce the conference to my followers – and give them context.
You have followers for a reason: because they are interested in what you have to say. So at an event don’t tweet everything you hear, give your opinion as well. Tweet nuggets of information you think are interesting, relevant or broadcast worthy.
When you are tweeting a speaker’s comments it’s important to attribute it to them. If they have a twitter handle, include it. If they don’t, use their name or quote marks.
Use Twitter search to follow the Twitter hashtag from time to time. This way you can see who else is tweeting at the event, retweet their tweets and even catch up in the break. It’s a great way of meeting people at events and following new people on Twitter.
You will find that those followers not at the event will reply or retweet your tweets. Remember to take the time to reply to their comments and retweets.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
