story Archives

Power stories to build an epic business

Storytelling is an important PR strategy for any business to communicate and engage with their target audience, grow their business, raise their profile and get an edge over their competitors. Valerie Khoo, journalist, author, keynote speaker and popular commentator on small business has just released a book about the power of storytelling. Power Stories: The [...]

The importance of pictures in your stories

Yesterday, 18 July 2012, marked the 20th anniversary of the first photo ever to be uploaded to the World Wide Web. A 7 News article reports that in 1992 a research laboratory in Geneva uploaded the photo of the four female members of the parody band Les Horribles Cernettes. This article reminds us of the [...]

Filed Under: Articles, PR tips, Websites

Tagged With: business, Catriona Pollard, communication, CP Communications, CPC, first photo ever on internet, images, images enhance a story, Online, pictures, PR, pr sydney, PR tips, public relations, public relations sydney, Public relations tips, story

How to find the stories within your business

In order to gain media coverage for your business you need to be able to find interesting stories about your company and share them in an appealing and simple way with journalists. Not all stories are obvious. People in ‘non-sexy’ or unglamorous businesses may wonder why a journalist would be interested in writing about their [...]

Filed Under: PR tips

Tagged With: brand, business, Catriona Pollard, communication, CP Communications, CPC, evergreen stories, Online, online marketing, PR, pr sydney, PR tips, public relations sydney, Public relations tips, social networking, stories, story, story angle, story in your business

Power stories to build an epic business

The importance of pictures in your stories

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