Yesterday, 18 July 2012, marked the 20th anniversary of the first photo ever to be uploaded to the World Wide Web.
A 7 News article reports that in 1992 a research laboratory in Geneva uploaded the photo of the four female members of the parody band Les Horribles Cernettes.
This article reminds us of the importance of using images in a story to communicate a message, which is an essential tool for all PR professionals. As the adage tells us, a picture tells a thousand words.
Here are a few ways images can enhance a story:
Images grab attention: If you include an image in a media release, article in a magazine, or blog post it will grab the reader’s attention better than a block of text. This may lead to more people reading the article that accompanies the image.
Images tell a story: Sometimes a picture is better at communicating a story then the written word. For example a very emotional scene of a family that has just been reunited after a traumatic event may connect with a reader more than if the scene was only written.
Images can convey a message quickly: People often skim through website articles without stopping to read the full article. A picture is a great way to convey your message quickly to an audience without them reading through a lot of text.
Shareability: Images can be easily shared by other people, which means your story will be seen be a larger audience. You could even link the image back to an article you want your target audience to read.
Whether you story is published online or in print, images add an exciting and eye catching element to enhance your story.
Read the full article here.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
