Mashable reports that Apple has announced the launch of its much anticipated iPhone 5.
Before the product launched Apple successfully created a buzz around the iPhone 5 to attract potential customers, gain the media’s interest and promote sales.
This is a great example of how using a PR strategy can help your business successfully launch a new product.
Here are some PR strategies you can use to launch your new product.
What is newsworthy: Firstly you need to determine the newsworthy aspect of your new product, which is usually the unique selling proposition. For example the new iPhone 5 has a larger screen than the iPhone 4 and is lighter.
Create a buzz with social media: Before you launch your new product you need to create interest among your target audience. A great way to do this is with social media. To generate conversation you could provide your followers with a sneak peak or give them a chance to test the product. If done successfully, engaging followers on social media will promote the sharing of information about the product and generate a buzz around the launch.
Write a media release: Send out a media release to key journalists detailing the information about the new product. If journalists are interested in the story you will gain media coverage in a range of publications. Don’t forget to supply high resolution images of your new product so people can see what it looks like.
Product reviews: Offer product reviews to key journalists or bloggers and send them a sample of your new product. When key journalists and bloggers can try out your new product, this will increase the number of reviews and the buzz you receive.
Hold an event: A product launch or event is a great way to gain attention from media and key influencers for your new product. By asking important stakeholders, like suppliers, clients and high profile people to attend your event you can boost your chances of gaining media coverage.
Don’t stop now: Launching a product is not a one day event; it involves an ongoing PR strategy. After your product launch you need to continue the momentum you created and keep customers interested in buying the product.
By using clever PR strategies to launch your new product you can reach more potential customers, raise brand awareness and increase your sales.
What strategies have you used to launch a new product? Share your results with us in the comments below.
Unlock the secret of free media publicity. Get your Publicity Acceleration Pack with over 5000 media outlets, real life media hooks, story ideas, and case studies. Don’t miss out! UnknownToExpertFaster.com
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
