The next federal election is looming. And while this is certainly important for the nation, from a PR perspective it is massive news. Why? It really impacts the timing for any PR activities you may have planned for the next few months. With the election countdown now on, journalists will be focusing on writing about [...]
If you are an entrepreneur, one of the most important business strategies you should have in place is the right PR. You may think that promoting yourself is a little vain or perhaps egotistical, however if you want to be seen as an expert in your field then using these PR tips will help you [...]
When you’re moving into the spotlight and having your voice heard, there will be people who want to knock you back down. Whether it’s because you’ve published a book, got a new job, or your business is going well, some people will always be critical or negative. It can be a challenge to deal with [...]
Public relations and credibility are vital in the aged care industry. When it comes to the well-being of a loved one, people need to trust the standard of care that an aged care facility has to offer, and that’s where PR comes in. PR is all about building the positive perception of a company and [...]
In the years that Julia Gillard was Australia’s first female Prime Minister, she was subject to intense, and at many times cruel, media scrutiny. Now, Gillard has stepped away from the media spotlight and cemented her legacy as one of the world’s top education leaders. Owning the spotlight does not just mean having a loud [...]
A lot of people ask, ‘is PR still relevant when social media is transforming the media landscape?’ And despite views that the media release, one of the most traditional forms of PR, is dead, they are still one of the best ways to tell your story and convey company news to the media. The communications [...]
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