If PR stands for public relations, it stands to reason that a vital part of PR is determining who your public is – that is, your target audience. PR is a targeted approach to getting your business’ messages in front of the people you want to see them, and clearly a defined target audience is [...]
Have you run out of ideas for your public relations strategy or you find yourself writing the same thing over and over again? Are you finding it difficult to generate ideas that can help you find new angles for media pitches or great topics for articles? Running out of ideas and finding it a challenge [...]
Here we are again, end of another year and planning for the year ahead. But before we get to 2015 there is the festive season to celebrate. For businesses this is a great opportunity to increase your exposure to your audiences. So how can you maximise PR opportunities this holiday season? Capitalise on holiday themes [...]
The Institute of Executive Coaching (IEC) appointed CP Communications to raise its profile as a leading centre for excellence in coaching, coach training and leader development in Australia. The IEC certifies professionals in coaching skills, provides individual coaching sessions and delivers programs to teams and individuals within medium to large organisations. CP Communications developed a [...]
The Leadership Circle Asia Pacific provides workshops, training, research and support technologies that provide a pathway to evolved leadership. In addition to implementing a highly successful PR campaign that achieved over 100 pieces of highly regarded media coverage that positioned TLC as thought leaders in their industry, we also developed a LinkedIn strategy. Their objectives [...]
CP Communications manages a wide range of communications projects for Columbia, including respite care and low care promotional campaigns, and copywriting various brochures, websites, advertising and blogging. We have achieved an increase in Columbia’s click to website, 100% occupancy of the Willowood Centre through promotional initiatives, and increasing the enquiry rates for all other centres. [...]
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