CP Communications was engaged to raise the profile in Australia and New Zealand of Aprimo, a leading global provider of marketing software and services that enhance the productivity and performance of marketing organisations. CP Communications work with Aprimo on a PR strategy that includes media releases, ghost-writing of articles, case studies, pitching and speaking opportunities. [...]
Catch is an online division of Reed Business Information Australia. Its subsidiaries include Fatcow.com.au, Ferret.com.au, FranchiseBusiness.com.au and Infolink.com.au, which are online business directories servicing specific industries in Australia. Objectives To raise the profile of each directory within the industry’s they target. For instance for infolink.com.au industries targeted include building, construction, design and architecture. To position [...]
Constructive Recruitment turned to CP Communications to raise brand awareness in their key industry sectors specifically in the resources, construction and engineering sectors. Constructive Recruitment is a specialist in recruiting for the construction, engineering and resources sectors throughout Australia and overseas. They have offices in Sydney, Brisbane and Perth providing employers and jobseekers with strategic [...]
Over several years CP Communications has implemented a thought leadership program for the Macquarie University Faculty of Business and Economics which has resulted in significant financial returns and over 200 pieces of positive media coverage. Macquarie University Faculty of Business and Economics offers undergraduate and postgraduate courses in addition to strong academic research in the [...]
Key messages are the core messages you want your target audience to hear and remember. They can be used in all of your communication such as your website, in media releases, during media interviews, at networking functions and any time you need to describe your business. A large part of public relations is repetition. The [...]
Building the awareness of a charity organisation or charity event is important to encourage donations and support for the cause. Public relations is a great way to build awareness for a charity, grow the brand, communicate to a target audience and encourage support. As many charity organisations have a strict budget they may not be [...]
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