Here we are again, end of another year and planning for the year ahead. But before we get to 2015 there is the festive season to celebrate.
For businesses this is a great opportunity to increase your exposure to your audiences. So how can you maximise PR opportunities this holiday season?
Capitalise on holiday themes
If appropriate for your business, consider creating articles, images, blog posts or media releases that can capitalise on the holiday season. Discussing a topical issue such as Christmas is likely to increase audience attention as it is front of mind for media and audiences alike. Try incorporating holiday themes and sayings into your content and create holiday hashtags and images that can be used on social media to highlight your business while staying relevant.
The content of posts could be as simple as wishing everyone ‘Merry Christmas’, ‘Happy Holidays’, ‘Happy New Year’ or asking questions, such as ‘What are your New Year’s resolutions for 2015?’
Don’t stop the content
Social media users tend to frequent social networking sites more over the holiday season making it the perfect time for businesses to capitalise on this and increase their engagement. Plan ahead and prepare content for social media sites over the holiday period to ensure your audience is still engaging with your business.
Content calendars are a useful way of planning your business’ social media content. Planning the content for your social media platforms in advance will ensure you always have something to post and will free up your time during the busy season. Consider updating your cover photos, background photos and profile pictures to reflect the spirit of the season.
Leave major announcements for after the festive season
December is the busiest month of the year for everyone (not to mention, Santa). Try to avoid making major business announcements during the busiest weeks of December, unless your announcement is relevant to the holiday season, as some journalists are winding down for the year or already on holidays like the rest of us. Aim to have your major announcements published in January or by the beginning of December to ensure journalists are available.
Keep on pitching
Though December is the busiest month of the year in the lead up to the holiday season, journalists are still looking for good stories, particularly newspapers and news sites. This is an opportunity for you to keep pitching articles and stories to capitalise on the low news period of the holiday season.
It is always a good idea to get a jump start on things. Get ahead of the pack and start planning your PR goals and update your strategy for 2015. Review and evaluate what worked in 2014 and what didn’t and consider how you can improve.
Consider how you would like your business to be positioned in 2015, what would you like to achieve and how can you implement it? Review your 2014 media coverage to determine which media outlets you will target and how to engage with your audience in the New Year. Reviewing and updating your PR strategy will give you a head start in 2015.
Take advantage of the festive season to gain media coverage for your business and engage with audiences. Now is the time to capitalise on the holiday events and plan for the year ahead. How will you engage your audience over the holiday season? Have you found a tactic that works well for you? Let us know in the comments below.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.