If PR stands for public relations, it stands to reason that a vital part of PR is determining who your public is – that is, your target audience. PR is a targeted approach to getting your business’ messages in front of the people you want to see them, and clearly a defined target audience is a key tool for achieving this.
Your target audience comes down to who you are speaking to – the people most likely to be interested in what your business offers. Understanding your target audience is about determining who might be looking for your product or service.
When you start working with a PR agency or doing your own PR, it’s a good idea to specifically determine who your target audience is. That way, PR professionals will be able to target their efforts for maximum results.
In order to define your target audience, focus on these three main elements:
- Where they live. Geography plays a big part in PR. You wouldn’t pitch a story into a Melbourne magazine if your business was based in Brisbane.
- What they read. It is critical to understand the type of media your target audience reads. This will give you powerful insight into what journalists to pitch your stories to. This could be online, in print, on radio or television.
- Characteristics. What defining traits do your target audience share? For instance, are they all working in a particular industry, are they mothers or are they interested in certain business trends? This information can be used to identify how and what media they consume and what messages might resonate with them.
Clearly defining your target audience when you begin PR activities will help you get the best results because your efforts will be targeted to the people who are most likely to respond positively. So take the time at the beginning, and your efforts will really pay off.
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Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
