As wireless allows mediums to expand into every home, business and social gathering places businesses are relying on social media to be instrumental in each and every campaign. PR professionals are using social media to evaluate the competition, spark new dialogue and gather information about new and existing products and services.
The PRIA has provided a few examples of how wireless and social media have changed the way PR professionals work.
The use of Twitter:
Twitter may be used by PR practitioners to monitor both positive and negative feedback from their clients key audiences. The PR agency will document this feedback and respond immediately in an appropriate and professional manner that will improve the image of their client.
Some companies may opt to use Twitter as a way to promote their company product or service rather than using the traditional methods of phone or email. Since the tweets are so brief, and Twitter can be accessed anywhere at any time via mobile, PR agencies are able to respond quickly and efficiently to any questions or feedback provided.
The use of Other Influencer Networks:
Some PR agencies are now choosing to use social media to find influencers who will promote their clients product. These influencers use blogs, press releases and other print media and can also be used as a test group for new products and services.
Influencers can be found on Facebook, Twitter, LinkedIn or on any of the other countless social media platforms available. Influencers are relied upon by PR practitioners to help build brand awareness and loyalty through word of mouth and convincing their circle of friends to buy their clients product or service.
PR professionals must always be seeking new ways to promote their client in a positive light. Wireless has increased the speed in which PR agencies can respond to and target key audiences – a speed that could never be matched via telephone, email or regular mail.
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