Today, using social media is a great way to increase your business’s exposure, improve traffic to your websites and create a better reputation for you and your brand.
However, just because social media has become the newest channel added to the ever-changing multi-channelled marketing world, doesn’t mean that you should give up on other methods, such as email marketing.
Email marketing is still an important marketing tool and by integrating email marketing and social media efforts, you can create two powerful channels that can help your company create more business.
SixDegreesContent.com has provided several reasons why email marketing is still important.
Your subscribers are committed
With email marketing you have built a database full of people who are interested and dedicated to you and your business.
When a person takes the time to subscribe to your email marketing campaign they are ready to hear about what you have to offer and are more loyal and committed than social media fans – these are the people who you really want to target your offers to.
Email marketing can help with targeting
Although it may be easier to generate more followers on social media than on a email database, how many of those social media followers are seeing and reacting to your content? On social media, not only will your messages potentially be lost in the array of news items people have on their pages but your level of competition increases as well.
Best of both worlds
When it comes to the use of social media and email marketing there is no need to choose – always opt for both! Email marketing can help increase followers on social media and social media can help build your email database.
Additionally, it has been found that social media is a great way to prime people to open and be active in email marketing campaigns as many people will trust emails from companies they are familiar with via social media.
Read the full article here.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
