5 PR tools every entrepreneur needs

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If you are an entrepreneur, one of the most important business strategies you should have in place is the right PR. You may think that promoting yourself is a little vain or perhaps egotistical, however if you want to be seen as an expert in your field then using these PR tips will help you [...]

How to create a PR strategy

  Have you started noticing your competitors in the media? Most likely, they have started using PR tactics to build their profile and are actively pitching stories to the media. To create long-term PR results, the most important first step is to develop a PR strategy. A PR strategy will help you organise your PR [...]

How to build your personal brand for success [PODCAST]

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Whether you are looking for a new career challenge, growing your business or starting a new company, building your personal brand can be very rewarding — both personally and professionally. Recently Catriona Pollard was interviewed by Elle Roberts, of the Artful Business Community discussing how to build a successful brand and step into the spotlight. [...]

5 tips for creating powerful key messages

Communicating with your target audience is not always an easy task, particularly for those of us who are not as experienced with talking to the media. To ensure you get your point across it is essential to establish your key messages before any communication with the media or your target audience. Key messages are the [...]

5 PR tools every entrepreneur needs

“A good reputation is more valuable than money.” – Publilius Syrus Every entrepreneur will tell you that it takes hard work and persistence to be successful. In addition to loving what you do, continually learning from others and building a great team around you, one of the most important things you can do is build [...]

The art of conversation while networking

Networking conversation starters

If walking into a room full of strangers makes you want to walk in the other direction, then maybe all you need is a few great conversation starters. The best way to start a conversation while networking is simply saying, “Hello, I’m [name]. What’s your business (or what do you do)? Here are our tried [...]

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