As it’s the Year of Your Personal Brand, this month it’s all about networking and we’re kicking off by giving you our Personal Branding Secret Weapon: Networking Resource Guide with bonus list of over 500 Networking Groups – for free! Go here for your FREE Networking Resource Guide. The Networking secrets in the Guide are [...]
Branding is an important aspect of a business’ reputation, used to showcase how they are unique and stand out from the competition. The same can be said for individuals. Personal branding is just as important as your business’ brand and is the key to being in the spotlight as an expert. Personal branding is in [...]
Building strategic relationships with the people important to the success of your business is critical. These relationships can lead to new business, improved customer or client engagement, and an improved reputation and profile. Here are our tips on some key ways you can build relationships with journalists, other professionals in your industry and your customers [...]
Ever wondered how a travel journalist has so much first-hand knowledge about every location you have ever wanted to visit? Chances are they have been on a familiarisation (or two). A famil or familiarisation is a PR tool designed to give select journalists the opportunity to experience a region, venue, product or package. It is [...]
A media kit is a document containing information about your business, product or event. They are mainly used at events and for launches as a package of information for journalists to help them write their story. The point of a media kit is to catch the eye of a journalist and make them want to [...]
A comprehensive, step-by-step framework that will skyrocket you into the spotlight using the Unknown To Expert 5 Star System Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. Catriona Pollard, author of From Unknown to Expert captures 20 [...]
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