personal brands Catriona Pollard Archives

How to create your personal brand for success

Branding is an important aspect of a business’ reputation, used to showcase how they are unique and stand out from the competition. The same can be said for individuals. Personal branding is just as important as your business’ brand and is the key to being in the spotlight as an expert. Personal branding is in […]

What’s your personal brand?

We all know that Nike, Apple and Toyota are brands. But did you know individuals have brands as well? In fact, in this world of interconnectivity, personal branding has become critical. A brand is the art of standing out. It’s a set of characteristics a company or individual can program to expect a certain quality, […]

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