Before you dismiss foursquare as just another social media application you couldn’t possibly get your head around, we thought we’d give you a run-down of what it’s all about so you can decide if it’s of any use to your business.
Why would people use foursquare?
When someone ‘checks in’ to a location they can see if any of their friends have been there before, or are nearby at that time. You can use foursquare to give suggestions like ‘If you’re at X café, try the chocolate milkshakes, they’re amazing.’ Or if you’ve checked into a shop you might receive a notification that a bar a street away has great, cheap pub meals.
It becomes a fun, competitive game to become the ‘mayor’ of the most places possible. This is where businesses are jumping on board and offering incentives for people to come along to try and become the ‘mayor’ of their business.
A coffee shop may offer free coffee to the person who becomes ‘mayor’ of their shop so it encourages people to remember to ‘check in’.
Options for businesses
Not only can you encourage people to ‘check in’ to become the ‘mayor’ of your business but you may wish to offer deals to people to get them to ‘check in’ more regularly.
For example, the 5th time someone ‘checks’ in to your clothes shop they get a free scarf with their purchase, or the 3rd time they buy a sandwich from your takeaway shop they get a free drink.
To get things rolling, you may even offer ‘check in’ deals for people the first time they ‘check in’ to your business on foursquare. There are also wildcard specials that your staff need to verify before the user can claim their prize.
You can tailor these offers and start using foursquare to drive customers to your business and foster customer loyalty.
Read the full article here.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
