A social media strategy is essential for any business using social media. A social media strategy will help you to make the most of your time on social media and maximise your success.
A strategy will help you to define your use of social media such as deciding who will monitor it, who will create content, who will post content and how often it will be posted.
Most importantly a strategy enables you to define your target audience and determine the best way to reach them with your message or brand.
Marketing Profs has provided the top three strategies to include in a comprehensive social media strategy:
- Content strategy: Creating a content strategy will help you reach your target audience. When you know what your target audience is interested in then you can tailor your message to suit their needs.
You need to consider what message you want to convey to your target audience and how you will create content to deliver this message. Your business has a better chance of creating a relationship with customers if your message targets and engages them. - Social media site strategy: Once you have created your content you need to consider the best social media sites to display it on. There is no point using a social media site that your target audience does not use.
You need to research what sites your target audience uses, when they use it and how they use it. Once you have a clear picture of their social media use then you can place your messages on the best sites at the right time. This will help you to maximise the success of your messages. - Engagement strategy: Organise the information you have gathered about your target audience. You can then consider the best way to engage with them on social media. Develop a strategy about how to create a relationship with your customers and how to get them communicating with you on a regular basis.
One example of an engagement strategy is to position yourself as a thought leader in your industry. You can post helpful articles on social media sites, provide professional advice or respond to user’s questions. You will then be seen as the ‘go to’ professional on your particular topic and your target audience will engage with you.
A social media strategy is essential for your business to maximise your use of social media and reach your target audience.
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Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
